A New Error

A New Error is a production and creativity company founded by two seasoned entrepreneurs rooted in the music and sports industries. The company is named after Moderat’s popular song “A New Error”. A beautiful minimal techno song reflecting on fresh beginnings, changes, and mistakes.

Rude’s solution to create the Brand Identity of a New Error combines a universal symbol of an error (a scratch mark) with a very minimal and elegant font called Moderat and a grayscale colour palette creating a combination of minimalisms, spontaneity and freshness.